When Candy Crush was first released in 2012, it was a breath of fresh air in the mobile gaming industry. It was no surprise as it went on to become an instant hit and continued its steady growth for some time until recently. The mobile hit maker King.com revealed a dip in their profits in 2016 by 10% and revenues falling by 12%. The company gets 78% of its revenue from candy crush and with the game in a state of decline, the company’s future stands in turmoil.
What caused the downfall?
Mobile gaming is one of the fastest growing industries in the world. It already passed PC gaming in terms of size and leads the growth by 19.5%. With new games releasing every day and renowned games cooling down faster than hot iron holding your ground is very hard.
There are approximately 500 new games released on Android per day
Every game tries to trump the other and comes up with something new. On the other hand, Google and Apple stores are very versatile platforms. Apart from the home page always promoting something new every now and then. The search engines in stores are designed to show similar games. Using users search, choices and demographics the store knew what the customer exactly wanted. Sadly Candy Crush lost itself in the midst of the crowd which just keeps growing bigger.
Other Candy Crush games
Candy Crush Soda Saga, Diamond Digger Saga, Candy Crush Jelly Saga and the list goes on. In the past few years, the mobile game makers have launched so many games under the same belt, it has eventually affected their trip to Candyland.
A press release in 2016 added that with new games like Candy Crush Jelly saga the previous versions of the swipe game got lower revenues, but the information is not based on any stat we know off.
Lack of innovation
Well, to be honest, we all know this. King is famous for stealing ideas and notoriously known for weird lawsuits and getting caught up in copyright cases. Candy Crush was never an original idea, King stole it. There were hundreds of games even before iPhone existed that are similar to candy crush in more ways than not.
The problem is, they never really innovated. Adding stellar designs and soothing music was the end of the road for King, and in a market that is rapidly changing every day, that was a nail in the coffin in itself. While other companies like Supercell and Nintendo added awesome features, Candy Crush got new levels which possibly no one bothered to clear after some time as the game kept getting repetitive.
Are you still playing Candy Crush on your smartphone? It may be an old one, but it seems like many still love it, just like the legendary Counter Strike 1.6 and Super Mario! Let us know what you feel on the quote.