After Slack, Facebook Workplace Free is going Viral for Business
After the launch of paid Workplace by Facebook in October 2016, the company has finally launched its free version. On 5th April, Facebook launched Standard Workplace, the free version of Workplace Premium. The Slack-like messaging platform for businesses is now publicly available for free.
Workplace Premium, the collaborative online space, was first introduced in October 2016. The service costs $3 per person for the first 1,000 users, $2 a person for the following 9,000, and $1 a person for any additional users.
By offering a free version of Workplace, Facebook is actually attracting smaller businesses onto its platform, eventually luring them to the paid version. India, being the trending market in world, is being targeted by Facebook for its newly launched free feature.
Simon Cross, a Facebook product manager stated-
“Not every company is in a position to pay for enterprise or work software. They want to just try it. They don’t want to necessarily commit.”
Premium vs Free
Workplace Premium offers businesses the chance to research into analytics, and provides administrative controls, which are not available on the free version. Also, the Premium version includes single sign-on (SSO), secure identity management, and enterprise support. Notably, the premium version is free to nonprofits and educational institutions.
The software is meant for teams to use as an online office, with familiar Facebook fare like a news feed or groups. But it’s not linked to your personal account. The paid version costs $3 per user for the first 1,000 active users, $2 each for the next 9,000 active users after that, and $1 each for anyone on top of that.
The paid version also includes extras like analytic tools and administrator controls. Right now, companies including Starbucks, Viacom and Campbell’s are using this software by Facebook.
However, in the free version of software, users will own all of the content shared through the platform, and have the chance to delete their accounts. Compared to Premium Edition, users will not have the same choice, the company owns and administers all data shared on the Workplace platform.
You can approach for sign-up for free version on their official site.
Facebook Workplace vs Slack
Facebook’s new venture into exploring the attractions for businesses by providing free platform, the Workplace, is definitely tempting. But it seems like it is still far away from beating the official Slack, which has over $3.8 billion startup that claims 1.5 million paid users at customers like IBM and Walmart’s Jet.com.
Slack has accredited much of its growth to its own free tier, basically giving even large customers a free taste before it rolls them in to the paid version as their usage increases. It appears Facebook is trying to follow the same trend.
So, it’s a no-go for Workplace to be compared against Slack. But a free version is surely going to help smaller businesses who want to try such features without any investment.